Village Properties, Estate Agents & Letting Agents in Tilehurst, Reading, announce the launch of our new business website www.villageproperties.org. The launch forms an integral part of our ongoing investment in digital marketing and our commitment to improving our customer experience, interacting with them using both modern and more traditional marketing methods.
The strategy is aimed at using a multi-channel marketing approach to better engage and inform our board customer audience across the Reading area. During the past year, we have recognised the increased need of our customers to be kept informed of not only specific property-related information but more general news and understanding of how Coronavirus has impacted the area as a whole.
Along with our new website, we will shortly be launching a new monthly newsletter, this will be emailed to customers on a monthly basis, providing a better understanding of the current position is with both the local and more general property market as well as information relevant to the local area.
These initiatives are aimed at enriching our customers experience across all touchpoints, with particular focus on mobile technology, as customers in continually increasing numbers engage with us via mobile devices.
Our new website follows the recent investment in a new business CRM (Client Relationship Management) system. The new CRM enables us to carefully build personalised customer profiles that better assist buyers, sellers and letting customers with their property requirements. As well as dynamically integrating with our website, ensuring new properties are updated in real-time.
To customers, this real-time link means that properties are instantly available on our website, improving customer communication and efficiency. Of the many benefits our website offers, we are particularly proud of the stylish design of the user interface, with a clean contemporary look and feel with large imagery, easy navigation and fully optimised for mobile.
Property search has also had a complete overhaul with one-click access to property information and simplified filtering options, search result a viewable by either list or map format and individual properties have a large image viewer, map view, floor plans, sales brochure and EPC information also available.
We have also added a new simple to use email alerts system that allows customers to register to receive relevant new properties to the market emailed directly to their inbox. Our instant online valuation service has also been improved, so customers are able to use our completely automated property valuation service to help with initial budgeting, Customers are also able to book a face to face valuation for a more accurate appraisal of their property value.
Additionally, our site offers advice to customers considering buying or selling